Mercedes-Benz – the brand for premium events
On 20 June, 2008, at Caravelle Hotel, Mercedes-Benz Vietnam (MBV), honorly received a certificate of being the exclusive car sponsor to Miss Universe Pageant 2008. This is part of the Ceremony hosted by the organizing committee (Miss Universe Organization) to welcome more than 80 contestants from nations all over the world and to officially open the Miss Universe Pageant 2008 in Vietnam.
With the number of cars provided mounted to around 50 units, including C-class, E-class, S-class, M-class and Sprinter, Mercedes-Benz has become the exclusive sponsor of official cars for the 57th Miss Universe Pageant, first-time ever held in Vietnam. The organizer uses Mercedes cars in their logistic activities, and especially to transport more than 80 Miss Countries as well as VIP guests, superstars and other celebtities from all over the world.
Mercedes-Benz – the brand accompanying premium events
Along with ultimate safety, top image and exclusive luxury, Mercedes-Benz as the offcial car provider has played an important role in diplomatic activities and foreign affairs of the government in previous big events, like ASEM 2005, APEC 2007, etc… This year, the company continues with Miss Universe Pageant in Vietnam as a contribution to presenting good images of Vietnam as well as its people to the world.
Dr. Udo Loersch – General Director of Mercedes-Benz Vietnam said: “We are happy to support this special event. We want to utilize this chance to prove that we are a good corporate citizen and want to support one of the biggest international events in Vietnam. Also, we want to contribute our part in promoting Vietnam’s image and tourism to the world”.
A journey to Diamond Bay Resort
As scheduled, in the first stage, from the end of April until May, cars were used by local organizers to travel to various places from North to South of Vietnam, including HCMC, Nha Trang, Hue, Hoi An, Ha Noi, Ha Long Bay, etc. for venue inspection and other related activities. On 1st June, the cars were also arranged to transport the US organizers to various venues for final inspection. To ensure the services also at a premium level, Mercedes-Benz Vietnam has offerred training courses for drivers to ensure optimum usage of all safety features and convenient functions on Mercedes cars. At the same time, the company also provides its experienced drivers to go to Nha Trang to transport guests. Up to now, Mercedes car team has been ready for all transportation activities of of Miss Universe.
Further promoting the event
Along with the advertising campaign of Miss Universe nationwide, Mercedes-Benz Vietnam further promotes the event with its various supporting activities. Imposing banners of “Official cars for Miss Universe” at Mercedes-Benz Vietnam Autohaus across the country are sparking the animated atmosphere of the event held for the first time ever in Vietnam.
In addition, from now until the end of event, customers of Mercedes-Benz Vietnam will received some special gifts in connection to Miss Universe. All dealers’ sales staffs will also be in Miss Universe uniform on this season.
Indulge in luxury and comfort with Mercedes
Why has Mercedes-Benz become official car for this event? The answer maybe belongs to Miss Countries. For many years, Mercedes has been associated with the image of beauty, luxury with all premium values. Beautiful young ladies from more than 80 countries with their distinguished beauty and other world’s VIP guests such as Donald Trumph, Cindy Crawford, Britney Spears… will share the feelings of the utmost comfort and top safety on the Trans-Vietnam journey.
“Mercedes-Benz has been always the No.1 choice in the luxury car segment. Every Mercedes-Benz has to meet its global standard to ensure the utmost safety and comfort for VIP guests, entrepreneurs, Miss Countries, international celebrities, etc.” – as asserted by Mr. Andreas Binder, Sales and Marketing Director of Mercedes-Benz Vietnam. With spacious interior, comfortable seats, advanced air-conditioning system for a tropical country, dust and toxic gas filter as well as firm chassis and top safety systems, inside a Mercedes-Benz is the safest and most comfortable place people can find.
